Data analytics (Web analytics)
Over half of your marketing budget is wasted money? Let's us find out together which half?
Even though it is often said that data is worth its weight in gold, this does not automatically apply to all data you collect in web analytics. Invest your online marketing budget wisely and reach your target group directly with data-driven marketing.
We accompany you on the path to evaluating your online marketing measures according to company-relevant key figures and thus find out which measures really lead you to your goal. Our experienced web analysis experts know exactly what is important and provide meaningful data with the right tracking. Since you also need to understand and evaluate this data, we are happy to create customised dashboards based on your wishes and needs.
Analyse and measure your success with us!
OUR SERVICES AS A WEB ANALYTICS AGENCY
This is how we support you target-
oriented in your web analytics
Towards your goal with the right plan
You want to measure your website objectives and save unnecessary costs? For this purpose, we develop a plan together, because without an objective every web analysis is useless. Before you start collecting data about the usage of your website, you should clarify which data you need for which purpose. In a joint workshop, we work with you to develop your individual web analysis requirements and translate them into possible tracking scenarios. Subsequently, we create a measurement plan in which all agreed objectives are translated into concrete tracking scenarios and summarized.
Tracking – implementation & documentation
Then the implementation of the tracking plan which we’ve worked out with you commences. To do this, we work out the technical tracking requirements and coordinate this with your IT. For the tracking implementation we prefer to work with the Google Tag Manager, which minimises the technical input for the tracking and relieves your IT resources.
After the technical input, we integrate the tracking with Google Tag Manager on your site. To give you an overview of our adjustments, we document them clearly in a tracking log.
Ask your web analytics questions
You are already collecting data about visitor behaviour on your website, but you are not yet able to gain enough insight from it? During our web analytics consulting we help you to analyse and interpret the data and support you in your daily work with Google Analytics, Google Tag Manager, Google Data Studio or Google Optimize. Benefit from our experience as a web analysis agency and let us advise you.
Creation of dashboards
Are you looking for fast reports that show you the figures you need immediately? Do you also want to use data connections to different sources to keep track of your KPIs? A dashboard with the most important information about your site visitors is a great help here. We use the visualisation possibilities of Google Data Studio and take care of the creation of a dashboard individually tailored to your needs.
Contact us today to discuss a customized solution for your business!
FAQ
Web analytics: This is what you should know
Web analytics involves collecting, measuring, and analyzing data about web traffic and user behavior. It’s essential for businesses to understand how users interact with their sites, identify engaging content, and pinpoint areas for improvement.✨
Data Collection: Track visits, clicks, and user actions.
Traffic Analysis: Discover where your visitors come from (search engines, social media ).
User Behavior: Analyze site navigation and popular pages.
Conversion Tracking: Measure actions like purchases or sign-ups to assess marketing effectiveness.
Data Collection: Track visits, clicks, and user actions.
Traffic Analysis: Discover where your visitors come from (search engines, social media ).
User Behavior: Analyze site navigation and popular pages.
Conversion Tracking: Measure actions like purchases or sign-ups to assess marketing effectiveness.
Web analytics empowers businesses to make data-driven decisions that enhance website performance and user experience. Here are the key benefits:
Smart Decisions: Informed strategies based on user behavior and traffic data. 🗺️
Audience Insights: Understand visitor journeys and preferences. 🔍
UX Optimization: Boost satisfaction by fixing usability issues. 🎯
Campaign Tracking: Measure marketing effectiveness and resource allocation. 📈
Conversion Boost: Identify and resolve barriers in the conversion process. 📊
Traffic Sources: Focus on channels that drive the most traffic and conversions. 🚦
KPI Monitoring: Track essential metrics to measure performance. 📋
Real-time Insights: Instant monitoring for timely campaigns. ⏱️
Cost Efficiency: Maximize ROI and minimize costs. 💰
Personalization: Tailor content and offers for audience segments. 🎁
Smart Decisions: Informed strategies based on user behavior and traffic data. 🗺️
Audience Insights: Understand visitor journeys and preferences. 🔍
UX Optimization: Boost satisfaction by fixing usability issues. 🎯
Campaign Tracking: Measure marketing effectiveness and resource allocation. 📈
Conversion Boost: Identify and resolve barriers in the conversion process. 📊
Traffic Sources: Focus on channels that drive the most traffic and conversions. 🚦
KPI Monitoring: Track essential metrics to measure performance. 📋
Real-time Insights: Instant monitoring for timely campaigns. ⏱️
Cost Efficiency: Maximize ROI and minimize costs. 💰
Personalization: Tailor content and offers for audience segments. 🎁
